The first and most important advice is the flip-side of the first and most important piece of advice for writing the RFPs themselves:
For the RFP writer: Only ask for the things you need
For the RFP responder: Make sure to address everything that's asked for following the instructions to the letter
This is really a matter of respect for everyone's time, right? I'm not able to go into details, but I can certainly say that I've seen many, many RFP responses that missed key sections or failed to follow instructions. That can put an evaluator in a very bad position - you can lose in the evaluation due to missing something small.
The next piece of advice dovetails with that. If there is a questions and answers period, use it. If you are unclear on anything: ask. If you think you know and it's pretty clear but you're not 100% sure: ask. If something doesn't seem to make sense: ask.
And last with respect to a written response: make sure it's internally consistent. I know that seems obvious, but again, timelines and numbers and narrative all need to tell the same story. So especially where different authors are responsible for sections - make sure they tell one holistic story.
If there are oral presentations, make sure you bring the right players, make sure they know each other and can look and act like a team. You can hide some amount of disconnect in writing that can't be hidden in person. I've actually seen teams practically arguing with each other mid-presentation.
Beyond that, there are point of personal preference that may just apply to me:
- It's easy to say you're "uniquely qualified", but you better show why
- If you're an incumbent and you're going to tell me how you'll improve next time around, it will meet some skepticism
- If you're an incumbent and you're going to change things significantly, don't overlook the transition to the new state
- If you're challenging an incumbent and you don't have the situation-specific details they do, acknowledge that but don't dwell on it
- If you're challenging an incumbent acknowledge that there will be a dip as you come in and explain how you will manage that
- Oh - and finally too many pretty pictures of your pretty corporate building just make me think your rates are too high - some is fine, but too much is too much
In the end, none of these things can make you win, but failing to do them can make you lose.
